Brand Template
ScribblesByMarcy.com — Design System Reference
Complete guide to colors, fonts, tone, voice, and design principles for the final Wix website build.
Brand Identity
Brand Name
Scribbles by Marcy
Tagline
"Imagination begins with a scribble."
Author
Marcy Spear — Mother of three, grandmother of seven. Stories that speak to children's emotional worlds.
Illustrator
Caterina Baldi — Expressive, whimsical artwork that captures magic and meaning behind every story.
Brand Colors
The core palette. Warm, playful, and emotionally rich — reflecting the sensory world of the books.
Sunshine Yellow
Primary background, warmth, energy
PrimaryMint Green
Accents, nature elements, calm
AccentSoft Pink
Gentle highlights, feminine touches
AccentLavender
Dreamy sections, imagination themes
AccentSky Teal
Interactive elements, links, water themes
InteractiveStrawberry Pink
CTAs, buttons, excitement
CTAElectric Coral
Emphasis, energy, urgency
EmphasisWarm Cream
Page backgrounds, text areas
BackgroundGraphite Gray
Body text, dark elements
TextWarm Brown
Footer, dark sections, contrast
DarkSection Background Colors
Each major section of the website uses a distinct background color, creating a colorful journey as users scroll.
Hero, Welcome
Featured, Explore
Books, Characters
Activities, Blog
Scribbleverse, Five Senses
Footer, Mission
Typography
Five carefully chosen fonts that embody the brand's personality
Patrick Hand
Headings
Weight: 400
Fallback: Lobster Two
Hand-drawn, playful, childlike
Imagination begins with a scribble
Dancing Script
Subheadings & Accents
Weight: 400–700
Elegant cursive, whimsical
Welcome to the Scribbleverse
Quicksand
Body Text & UI
Weight: 400–700
Fallback: Baloo 2
Rounded, friendly, readable
Children's books and creative activities designed to spark imagination.
Caveat
Handwritten Accents
Weight: 400–700
Casual handwriting, personal
Made with love in Cincinnati
Cormorant Garamond
Quotes & Formal
Weight: 400, 600
Elegant serif, literary
Every child deserves a story that makes them feel understood.
Tone & Voice
How Scribbles by Marcy sounds across all content
Brand Voice
Whimsical, but emotionally intelligent. Friendly and playful, with a focus on creativity and learning. Sensory-friendly. Never condescending — always warm, honest, and hopeful.
We ARE
We are NOT
Audience Awareness
Buyers & Decision-Makers
Parents, educators, therapists, grandparents. They need to understand the value — emotional growth, creativity, sensory learning. Professional but warm tone.
Readers & Explorers
Children ages 2–10+. They experience the magic — characters, adventures, activities, games. Playful, immersive, character-driven tone.
Content Guidelines
Tagline Integration
Weave "Imagination begins with a scribble" naturally into content — headers, CTAs, social posts.
Character Consistency
Milli is curious and brave. Milton is loyal and goofy. Blue Monster is friendly and mischievous. Always use their actual illustrations by Caterina Baldi.
Emotional Depth
Stories address real feelings. Acknowledge this with warmth. Big feelings don't need to be fixed — they need to be seen.
Sensory Language
The Scribbleverse explores all five senses. Use vivid, sensory-rich descriptions. Colors, textures, sounds, scents, flavors.
Illustration Credit
Always credit Caterina Baldi as the illustrator. Never replace her character illustrations with AI-generated images.
Inclusive & Accessible
Large, readable fonts. High contrast where needed. Child-friendly navigation. Content for all abilities.
Quote Bank
Approved quotes for use across the site and marketing materials
"Imagination begins with a scribble."
— Marcy Spear
"Every child deserves a story that makes them feel understood."
— Marcy Spear
"Creativity is how we translate emotion into color."
— Marcy Spear
"Big feelings don't need to be fixed. They need to be seen."
— Marcy Spear